WELCOME TO MAD LABS STUDIOS

scents of myth, magic, and memory

crafted for story lovers, nerds, witches, and wanderers

DUNGEON CRAWLER CARL

One of our new collections from BOOKCON 2026, this book series has become our latest obsession. Of course, we were inspired to start a collection! Inspired by Dungeon Crawler Carl by Matt Dinniman, this collection was built around the characters, chaos, and absolute absurdity that makes the series so addictive.

INTO DARKNESS


Inspired by the book series by Navessa Allen! Another BOOKCON 2026 collection,
each fragrance in this collection is inspired by a different character and the specific energy they bring to the story.

HEATED RIVALRY // GAME CHANGER

Our Heated Rivalry inspired collection debuted at BOOKCON 2026 as a love letter to Rachel Reid’s characters. Each fragrance is character-inspired, with notes chosen to reflect personality, relationships, and all the small details that made us fall in love with these books in the first place.

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SHOP THE COLLECTION

FRAGRANCE FAMILIES

FEATURED COLLECTIONS

SHOP OUR CANDLE COLLECTION

Transform your space into a sanctuary with our thoughtfully curated collection, designed to bring warmth, comfort, and soothing aromas into your home.

Explore our candles with fragrance profiles from our most popular perfumes, or browse through fragrances completely unique to our candle collection.